PSP Microsite

The campaign was “Everywhere Just Got Better” in which we were taking the PSP on the road to different cities in the US to see how people really play.

In the vein of a personalized product experience, we created a MicroSite that would contain 12 Limited Edition PSP skin designs from artists and designers from all over the Country. Also using a custom design tool they could create their own PSP skin design and place it on our map to rep their hood.