The Geek Fleet

The Geek Squad. Known for their slick white and black style, big brains, and can do attitude. As part of a brand refresh we were doing at CPB, I was asked to take a look at the design of their transportation. Although the classic black and white Volkswagen Bug was the staple car the agents used, the Home Install Unit vehicle wasnt fitting the brand’s sharp look. What we created was a S.W.A.T. team type of look to the vehicles, that gave the fleet a sharper, no nonsense design.